Current in Entrepreneurship Blog

This year's Essence Festival of Culture (EFOC) kicked off with a powerful panel discussion featuring successful entrepreneurs Kendra Bracken-Ferguson and Dr. DeRetta Cole Rhodes. Moderated by Melissa Noel, the conversation delved into the qualities needed to thrive and navigate challenges in the workplace.

Finding Your Path and Staying True to Yourself

Both panelists emphasized the importance of self-belief and staying true to your vision. Bracken-Ferguson, a serial entrepreneur and communications expert, shared how her dream of becoming a press secretary since childhood fueled her journey. Rhodes, a high-ranking executive, highlighted the power of authenticity and using your voice as key factors in her success.

Resilience: The Key to Overcoming Obstacles

Building a successful career is rarely a smooth ride. Bracken-Ferguson likened it to a "jungle gym, not a ladder," emphasizing the importance of bouncing back from setbacks. She stressed the need to celebrate victories, both big and small, to maintain motivation during tough times.

Actionable Tips for Success

The panelists shared insightful advice for aspiring leaders:

Believe in Yourself and Speak Up: Embrace your unique voice and never doubt your capabilities.

Prioritize What Matters: Identify the things that fuel your passion and carve out time for them, even during challenging periods.

Make Bold Decisions: Don't be afraid to take calculated risks and stand in your power when making important choices.

Finding Inspiration and Community

The EFOC serves as a powerful platform for fostering connections and celebrating Black women's achievements. Ford's "It's Her Motion" campaign perfectly aligns with this spirit, recognizing Black women as trailblazers who shape culture and lead by example.

Embrace Your Motion with Ford

Inspired by the theme of "having motion," Ford celebrates the ambition and determination of Black women. Visit their booth at future events to experience interactive activities, learn more about their diverse lineup of vehicles, and discover how Ford can support you on your journey to success. With a car that perfectly reflects your unique style and drive, you can choose what moves you and rewrite the rules on your own terms.