Current in Entrepreneurship Blog

Hey there, entrepreneurs and aspiring founders! Landing that first customer can feel impossible, but what if I told you there's a secret weapon to finding those early adopters who are ready for your innovation?

Let me explain with a funny story... Last week, someone posted a funny video on Instagram about giving paper exams to fight AI cheating. A commenter (bless their heart) scoffed at the idea of a paper SAT. Little did they know, the SAT was paper-based for most of its existence!

This funny story might seem unrelated, but it highlights a crucial truth about consumer behavior: people adapt to what they know. That newfangled gadget you invented? It might seem revolutionary, but to someone who grew up with it, it's just the norm.

This might surprise you, but that kid on Instagram represents a golden opportunity for startup founders. That's why!

People love familiarity. We all crave routine! Think about your own week - how much of it follows a similar pattern? This is great for stability, but it makes people resistant to change. That's where your startup comes in!

Change is inevitable (even if it feels weird). Humans are adaptable creatures. We can thrive in freezing Alaska or scorching Indonesia! The key is to find those moments when people are already open to change.

So, how do we find these "disruptive moments" together?

Here's the secret: target new consumers in your market. These folks don't have ingrained habits or a history of "how things have always been done." They'll see your startup on equal footing with established players, because to them, it's all new! This is your golden ticket to early customers.

P.S. Did you take the SAT on paper? Comment below and let's reminisce (or maybe you'll just be shocked it wasn't always digital!)